Vim Li Cas Koj Yuav Tsum Tiv Thaiv Koj Lub Vev Xaib nrog SSL Daim Ntawv Pov Thawj los ntawm Semalt


Xav txog txhua txoj kev uas koj tuaj yeem txhawb qhov txiaj ntsig SEO ntawm koj lub vev xaib? Thaum peb paub tseeb tias koj yuav tsum tau rub tag nrho cov txiv hmab txiv ntoo qis qis dua twb muaj, muaj ib lub caij uas feem ntau tau sidetracked. Thiab ntawd yog lub vev xaib ntaub ntawv encryption.
Hauv lwm lo lus, kev teeb tsa ib daim ntawv pov thawj SSL hauv koj lub vev xaib uas txhawb txoj kev nyab xeeb, txuas nrog koj cov neeg siv thiab lawv cov ntaub ntawv. Nrog Semalt, koj tuaj yeem xyuas kom meej tias txhua qhov kev sib txuas lus ntawm koj lub vev xaib yog muab zais thiab nyab xeeb. Peb cov ntawv pov thawj pheej yig SSL yog dav siv thoob cov vev xaib uas ua rau lawv muaj kev nyab xeeb dua, Google-tus phooj ywg, thiab nrov.
Muaj qhov muaj zog HTTPS encryption tuaj yeem yog txoj hauv kev zoo rau koj coj koj lub vev xaib SEO theem ib nqi siab dua hauv qhov muag ntawm cov tshuab nrhiav. Tshwj xeeb yog li yog tias koj lub vev xaib cuam tshuam nrog kev them nyiaj (piv txwv: lub tawb nqa khoom).
Cia peb ua tib zoo saib rau hauv vim li cas SSL yog lub hauv paus tseem ceeb hauv SEO hauv 2020 thiab yav tom ntej.

SSL daim ntawv pov thawj yog dab tsi?

Ua ntej peb nkag mus rau hauv cov kev paub, peb xub nkag siab qhov tseeb daim ntawv pov thawj SSL yog dab tsi. Yog tias koj tshiab rau cov vev xaib, cov lus nug tseem ceeb dua yuav yog: lub vev xaib encryption yog dab tsi? Lossis, HTTPS txhais li cas?
Cov lus teb tau yooj yim. SSL, uas sawv rau Cov Txheej Txheem Kom Ncaj Ncees, yog kev tiv thaiv kev ruaj ntseg hauv internet uas tso cai rau cov ntaub ntawv encryption, authentication, thiab cov ntaub ntawv muaj kev ntseeg hauv cov vev xaib niaj hnub no. Nws hloov cov kev hloov pauv hypertext tsis tu ncua (HTTP) rau qhov muaj kev ruaj ntseg (HTTPS), muab kev tiv thaiv rau koj cov ntaub ntawv thiab kev cia siab rau koj cov neeg siv. Txhua yam ntawm cov ntaub ntawv uas nkag mus hauv koj lub vev xaib xa xov liaison yog nkag mus kom nws tsis tuaj yeem nyiag lossis nyiag nrog thaum sib kis.
SSL tuaj yeem ntsia tau rau hauv lub vev xaib ua daim ntawv pov thawj (uas yog cov kev sib koom ua ke) tsim los ntawm tus muab kev pabcuam zoo li Semalt. Daim ntawv pov thawj SSL no nkag mus rau txhua cov ntaub ntawv nkag mus rau hauv thiab tawm ntawm koj lub vev xaib. Nws ua qhov no feem ntau yog peb yam:
Hauv kev ruaj ntseg online, lo lus raug rau SSL yog TLS, uas sawv rau Kev Thauj Mus Los Kev Nyab Xeeb. Nws yog tus successor ntawm tus thawj SSL 3.0 raws tu qauv uas tau tsim tawm xyoo 1996. Niaj hnub no, nws zoo dua lub npe hu ua SSL / TSL encryption. Google nyiam hu nws HTTP dhau TLS lossis tsuas yog HTTPS.
Piv txwv li, thaum tus neeg siv mus ntsib koj lub vev xaib thiab nkag mus rau lawv cov ntaub ntawv credit card ntawm nplooj ntawv txheeb, cov ntaub ntawv ntawd yuav tsum yog kev nkag siab tiag. Nrog daim ntawv pov thawj SSL, koj tuaj yeem xyuas kom meej tias nws yog. Qhov no ua ib qho tseem ceeb rau koj tus neeg siv cov ntaub ntawv tseem ceeb ntawm tus kheej nrog rau cov phiaj xwm koj lub vev xaib ua kev ntseeg siab. Ua rau koj cov neeg siv rov qab los thiab rov ua dua lub sijhawm tom qab.
Daim ntawv pov thawj SSL no tseem yog dab tsi muab cov cim ntsuab xauv thaum pib URL rau hauv Google Chrome thiab Mozilla Firefox. Txij li thaum peb pib, Semalt tau pab ntau pua tus neeg siv khoom thoob plaws ntiaj teb. Txhua tus ntawm peb cov neeg siv yog nyob ntawm ib ntawm peb daim ntawv pov thawj SSL daim phiaj xwm uas peb muab. Cov hwm pob (uas tseem txhawb cov subdomains) yog qhov peb ua tau zoo tshaj plaws ntawm kev lees paub SSL / TSL.
Nws pab peb tias cov neeg ua haujlwm hauv Semalt paub ntau yam lus xws li Askiv, Fabkis, Lavxias, Ukrainian, Italian, Turkish thiab lwm yam. Qhov no pabcuam hauv kev sib txuas lus zoo dua thiab pab peb muab cov kev pabcuam zoo tshaj plaws rau peb cov neeg siv.

Daim Duab 1 - Lub cim ruaj ntseg hauv Google Chrome
Tam sim no koj muaj lub tswv yim zoo ntawm dab tsi encryption tuaj yeem ua rau koj lub vev xaib thiab koj cov neeg tuaj saib lub vev xaib, cia wb saib ntawm qhov SEO.

Vim li cas Daim Ntawv Pov Thawj SSL tseem ceeb rau koj lub Website SEO?

Ntawm Semalt, ua tus hwm SEO cov chaw muab kev pabcuam thiab cov koomhaum lag luam digital digital, peb muaj kev saib xyuas zoo rau cov khoom lag luam kev nyab xeeb. Peb daim ntawv pov thawj SSL muab yog ib qho ntawm lawv, uas tuaj yeem pab koj thawb SEO ntawm koj lub vev xaib.
Peb twb kawm paub yuav ua li cas lub sij hawm ntawm daim ntawv pov thawj SSL / TSL ntawm koj lub vev xaib tuaj yeem yog boon rau koj. Nws yuav tsis tsuas yog tiv thaiv koj lub vev xaib ua qhov chaw ruaj ntseg tab sis kuj tiv thaiv cov ntaub ntawv ntawm koj cov neeg siv. Tab sis ntau tshaj qhov ntawd, nws yuav pab tau rau hauv koj txoj kev tshawb fawb (optimization) SEO (SEO) kev ua haujlwm. Cia peb kawm seb yuav ua li cas.

Google Txhawb HTTPS

Hauv xyoo 2014, Google tau tshaj tawm tias nws yuav pib xav txog 'kev ruaj ntseg, kev sib txuas sib txuas ua lub cim hauv nws txoj kev nrhiav qeb algorithms'. Tshaj li rau xyoo txij li tom qab ntawd, Google tau nce nws qhov hnyav rau SSL / TSL encryption kom ntau li niaj hnub no nws cuam tshuam rau cov lus nug tshawb fawb feem ntau, thiab tshwj xeeb tshaj yog cov uas cuam tshuam rau kev hloov nyiaj txiag. Ecommerce sites, kev them nyiaj nkag mus, thiab kev sib raug zoo yog cov piv txwv ntawm cov vev xaib hom uas xav tau encryption. Qhov no yog vim lawv cuam tshuam nrog cov neeg siv cov ntaub ntawv ntiag tug xws li daim npav rho nyiaj cov ntsiab lus, tus lej xaus-sau nab npawb, thiab cov ncauj lus ntiag tug. Piv txwv li, yog tias koj muaj koj tus kheej dropshipping lag luam, SSL yuav tsum nyob saum koj daim ntawv SEO xyuas.
Lwm txoj kev tshawb nrhiav zoo li Bing thiab Yandex kuj tseem tau pib siv lub vev xaib encryption raws li lub teeb liab qauv ntawm kev sawv zoo dua.
Raws li Google Qhov Kev Tshawb Xyuas Daim Ntawv Qhia Tawm , 88% ntawm cov nplooj ntawv webpages thauj hauv Google Chrome thoob ntiaj teb (ntawm Windows desktop) thaum Lub Plaub Hlis 2020 tau muab zais nrog HTTPS. Ntawd yog tus lej ntau vim tias Chrome tseem muaj lub siab tshaj (thiab siab tshaj plaws) kev lag luam sib ntawm cov web browsers.

Daim Duab 2 - Feem pua ntawm nplooj ntawv thau dhau HTTPS hauv Chrome
Tib daim ntawv tshaj tawm qhia tias cov khoom siv mobile tso rau feem ntau ntawm cov neeg siv tsheb tsis koom nrog. Qhov no qhia tau tias nws muaj chaw txaus los txhim kho lub vev xaib nyob ib puag ncig peb. Koj puas yog ib tus ntawd?
Hauv qhov ntawd, ntawm no yog qee qhov taw qhia los ntawm Google txog vim li cas HTTPS tseem ceeb:
Lub vev xaib nrog SSL / TSL encryption xa cov cim tshawb nrhiav tias nws siv cov neeg siv khoom cov ntaub ntawv thiab cov ntaub ntawv ncaj ncees tiag. Ua ke nrog rau lwm yam tseem ceeb xws li cov ntsiab lus cuam tshuam, cov ntsiab lus txhab, muaj zog sab hauv kev sib txuas, thiab muaj lub siab rov rau, kev sib tw tseem tseem nthuav tawm qhov tseem ceeb rau kev txhim kho SEO.
Raws li koj twb paub, SEO yog txhua yam txog kev txhim kho kev pom kev ntawm koj lub vev xaib ntawm kev tshawb nrhiav organic. Nrog encryption raws li lub hauv paus tseem ceeb, koj tuaj yeem yooj yim nruab ib daim ntawv pov thawj SSL rau tus nqi me me thiab sawv tawm ntawm cov neeg coob coob ntawm qhov tsis sau npe, tsis yog HTTPS cov vev xaib tawm muaj.

Yuav Ua Li Cas HTTPS Txhim Kho SEO?

Yog tias koj yog tus muag khoom lag luam hauv is taws nem, koj twb paub tias tsis muaj dab tsi cuam tshuam txog SEO. Koj tuaj yeem ua kom zoo tag nrho koj lub vev xaib xaib thiab qhia txhua nplooj ntawv rau qee cov ntsiab lus tseem ceeb. Thiab cov kev tshawb nrhiav tseem yuav siv sijhawm los rov kho dua, cache, thiab xav txog koj lub vev xaib rau cov qeb duas zoo.
Nws tau paub tias tsis muaj dab tsi tuaj yeem ua tau zoo rau koj cov qeb duas SEO hmo ntuj. Tib qho xwm txheej yog qhov ua kom HTTPS ntawm koj lub vev xaib. Koj yuav tsum tsis txhob cia siab tias koj lub vev xaib kom muaj qhov zoo dua rau ntawm kev tshawb nrhiav cov nplooj ntawv organic (SERP) tsuas yog txhim kho daim ntawv pov thawj SSL / TSL. Thaum koj cov yeeb yam ntau dhau los ua ke dhau ib lub sijhawm, koj tuaj yeem pib sau lawv cov txiaj ntsig.

Daim Duab 3 - Qhov no yog li cas ib lub vev xaib tsis yog HTTPS zoo rau tus siv
Ib qho piv txwv zoo uas yuav ua rau koj pom qhov pom tseeb yog qhov no: xav txog TSL lub vev xaib ntawm Semalt thiab lub vev xaib uas tsis tau txheeb ntawm lwm lub koom haum kev sib tw. Yog tias koj tab tom tshawb nrhiav cov ntsiab lus tshaj tawm digital digital, thiab ob lub vev xaib no tau sib tw rau cov haujlwm siab, Semalt lub vev xaib yuav ua rau siab dua. Vim li cas?
Vim tias Semalt tsis tsuas muaj zoo dua, cov ntsiab lus cuam tshuam txog cov ncauj lus uas koj tab tom tshawb nrhiav tab sis kuj muaj daim ntawv pov thawj SSL raug ntsia. Hauv txoj kev, nws tsuas yog ib qho ntawm cov khoom uas tshawb nrhiav yuav siv los sib piv cov txiaj ntsig sib txawv rau cov lus nug.
Yog tias koj xav rub tag nrho cov nres hauv kev thawb koj lub vev xaib rau sab saum toj ntawm kev tshawb fawb organic, txhim kho daim ntawv pov thawj SSL / TSL yog ib qho ntawm cov haujlwm yooj yim. Txhua yam nws yuav siv sij hawm yog rau koj los yuav daim ntawv pov thawj raws li koj qhov yuav tsum tau ua, thiab koj zoo mus.

Yuav Ua Li Cas Nruab Ib Daim Ntawv Pov Thawj SSL nrog Semalt?

Nrog Semalt, txhim kho daim ntawv pov thawj SSL hauv koj lub vev xaib yog yooj yim raws li kev yuav khoom hauv online. Koj tuaj yeem mus rau peb phab ntawv pov thawj SSL thiab xaiv los ntawm ib qho ntawm peb qhov phiaj xwm. Lawv yog:
  1. Qhov pib - Tsuas yog teeb tsa, tsis muaj daim ntawv pov thawj
  2. Txuj - Muaj SSL zoo los ntawm Comodo ntxiv rau kev teeb tsa
  3. Hwm - Zoo tshaj plaws muag zoo SSL Wildcard nrog kev txhawb rau subdomains thiab installation
Raws li tau sau tseg saum toj no, peb txoj kev npaj hwm yog nrov thoob plaws peb cov neeg siv khoom tam sim no. Nws muab rau lawv tsis muaj teeb meem kom tsis txhob muaj teeb meem kom lawv tuaj yeem tsom mus rau cov haujlwm tseem ceeb dua li cov ntsiab lus web thiab cov kev tswj hwm tus neeg siv.
Thaum koj tau xaiv txoj kev npaj tsim nyog, ua qhov kev yuav khoom ntawm txoj kev them nyiaj muaj kev nyab xeeb thiab nyab xeeb. Thaum koj tau yuav nws, koj tuaj yeem yooj yim sib sau koj lub vev xaib nrog peb cov kev pabcuam thiab tig koj lub vev xaib ruaj ntseg. Nyob rau hauv rooj plaub koj ntsib cov teeb meem thaum lub sijhawm teeb tsa, peb cov neeg siv khoom saib xyuas yuav taw qhia koj thiab teb koj cov lus nug.
Daim ntawv pov thawj SSL / TSL Semalt tuaj yeem muab koj tsib yam tseem ceeb hauv koj txoj kev lag luam digital. Lawv yog:
  1. Kev ruaj ntseg siab dua ntawm koj lub vev xaib
  2. Lub cim tseem ceeb ntsuab hauv Google Chrome thiab lwm lub web browsers
  3. Kev tiv thaiv tus kheej rau koj cov neeg siv lub vev xaib
  4. Nreeb installation
  5. Kev ntim tau ntau dua ntawm cov qhua hauv vev xaib los ntawm cov tshuab tshawb nrhiav
Raws li tau sau tseg los ntawm ob peb ntawm peb cov neeg dhau los thiab cov neeg uas twb muaj lawm, txhim kho SSL daim ntawv pov thawj tuaj yeem pab koj tig koj lub vev xaib ua qhov chaw ntiag tug uas koj cov neeg siv tau ntseeg thiab tsis tu ncua.
Tsis txhob cia cov neeg siv khoom zoo mus deb ntawm koj lub vev xaib tom qab saib lub cim 'tsis ruaj ntseg' hauv Google Chrome. Nqa lawv nrog cov ntawv pov thawj Semalt SSL hnub no. Nyem qhov no los yuav ib qho tam sim no.



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